Project Overview
Closer Than We Know is a faith-rooted reflection and conversation card game designed to help people slow down, connect, and go deeper with themselves and with God. We developed a warm, understated visual identity, a refined logo system, a calming color palette, and a structured three-tier card experience that guides players from light prompts to deeper spiritual introspection. Alongside this, we shaped the tone, messaging, and packaging direction to create a cohesive, modern, and spiritually grounded product ready for production and community impact.
Closer Than We Know / Film & motion
Process 01
We defined the brand’s emotional tone, purpose, and behavioural language. We mapped user needs, clarified the problem (creating a tool that makes faith reflection accessible), and established the visual direction.
Process 02
We organised the card game into a three-tier reflection system (Light → Deep → Reflective), created naming systems, and established the visual identity strategy, typography, palette, grid, and brand personality.
Process 03
We explored and refined the logo system (icon + wordmark), built a visual language that balances calmness with clarity, and created layouts for card fronts, backs, and category identifiers. We also shaped messaging tone, microcopy, and tagline direction.
Process 04
We designed the card packaging architecture, back-of-box content, safety icons, legal markings, and print-ready systems including margins, bleed, technical print notes, and CMYK colour setup. We prepared the file for production and ensured consistency across the full experience.
The outcome
Delivered a calm, modern faith-based product ready for print and mass production.
Created a structured reflection system that guides users gently from surface-level thoughts to deeper spiritual grounding.
Built a cohesive brand identity that feels timeless, approachable, and rooted in warmth and introspection.
Elevated the founder’s brand from idea → production-ready product, enabling market readiness , retail conversations, and clear product differentiation within the Christian wellness category.
