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Brand & Systems Design

Ozithy Nylon Depot

Ogun State, Nigeria2 June 2023

  • Brand Strategy
  • Visual Identity Design
  • UI/UX Design
  • Creative Direction

XAI Design AgencyBrand Designer

Ozithy Nylon Depot — project overview

Project Overview

We developed a complete brand identity and online store for Ozithy Nylon Depot, transforming the business into a structured, modern, and trustworthy packaging retailer. The project covered brand strategy, logo development, visual language creation, and a fully designed e-commerce website. Rooted in the geometric “Open box” icon, the identity balances clarity and function while extending seamlessly across digital and print touchpoints. The result is a unified, professional brand presence that elevates the company’s visibility and customer experience.

Ozithy Nylon Depot / Film & motion

Process 01

We began by understanding the brand’s current state, market context, competitors, and audience needs. From this, we defined Ozithy’s positioning, core messaging, value pillars, and communication tone, forming the strategic foundation for all design and digital decisions.

Process 02

Based on the strategy, we created the full visual identity system: logo concept, icon derivation, wordmark, typography, colors, and overall visual language. This included constructing the geometric “Open box” icon and building brand guidelines that ensured clarity, consistency, and scalability.

Process 03

We designed the complete e-commerce website, including the homepage structure, hero sections, product layouts, banners, and subcategory visuals. All assets were created to reflect the new identity and provide a clean, functional retail experience online.

Process 04

We produced marketing assets, promotional graphics, and supporting content aligned with the brand’s new tone and direction. Finally, everything was packaged into a cohesive rebranding framework, unifying strategy, identity, digital execution, and creative guidelines into a single, future-proof system.

The outcome

The rebrand gave Ozithy Nylon Depot a clear, modern identity and a cohesive digital presence. With a new logo, website, and unified visual system, the brand is now stronger, more professional, and positioned for meaningful growth.

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